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Trainings and Presentations

LLPA works exclusively with local governments to raise the revenue needed to provide public services people need and want. This primarily includes fire/EMS and police, but also transportation improvements, parks development, wildlife conservation districts, and cemetery preservation.


Liz has 25+ years of experience teaching employees of local governments how to secure additional revenue needed for important public projects and services. Association and conference clients are:

  • Fire-Rescue International

  • Idaho Fire Commissioners Association

  • Montana Fire Chiefs Association

  • Montana Fire Directors Association

  • Northwest Public Power Association

  • Oregon Fire District Directors Association

  • Washington Fire Administrative Services

  • Washington Fire Chiefs Association

  • Washington Fire Commissioners Association

  • Kansas Fire Director (Tanterra) 

Available Trainings:

Crisis Communications

Ups and downs are normal for any public agency. The ups are easy to share with emergency personnel and the public. But how do we communicate when bad things happen, be it a failed ballot measure that will result in lost revenue, a difficult personnel issue – or even a pandemic?

This training helps participants support an agency in sharing information with personnel, to the news media, and/or the general public. Attendees learn how to identify a spokesperson and target audience; develop messages around an issue; and, appropriate methods to disseminate information based on an agency’s communication assets.

Communicating to Win Ballot Measures

A recovering economy and polarized electorate make it harder than ever to pass levy and bond measures that will increase taxes. But how do we provide life-saving emergency services without the funding we need to succeed?

This training teaches fire districts three steps to winning ballot measures: project assessment, effective messaging, and developing a strategic communications plan. The training identifies the most cost-effective ways to communicate with taxpayers, and provides examples of projects that work. There also will be an open discussion period so participants can ask questions about their upcoming ballot measure to a strategic communications professional.

Ballot Measure Boot Camp

Are you asking voters to approve a tax increase or merger? Liz Loomis Public Affairs is ready to drill you in effective ways to communicate with taxpayers during “Ballot Measure Boot Camp.” The first 20 minutes will be learning the most effective communication strategies you can use with limited resources and time before an election.

The last 30 minutes will be a long-game strategy for fire agencies planning ballot measures in 2020. Liz Loomis will share the three phases for communicating about needed revenue increases or organizational changes. She also will discuss effective messaging techniques and what your communications strategy should include.

Creating Key Messages

Many emergency agencies know about incident reporting, but do not communicate strategically with an eye on the future. Having key messages is the critical first step to accomplish agency goals or objectives.

This training teaches participants how to develop key messages to use with personnel, the media and the public. Participants will have the chance to develop their own key messages to take back to their agency and use in communication materials and public outreach.

Developing a Communications Plan

Communicating with the public is more than just reporting facts about an accident or fire. If done correctly, it becomes a critical part of ensuring community financial support for fire and life safety services.

This training teaches participants how to develop a basic communications plan, including paid communications, an earned media strategy, owned and social media, and public outreach. Attendees are asked to have in mind a specific goal or objective for their agency. In return, they will create a basic outline of how to communicate that priority to the public over a specific time period using assets in their organization.

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